About Us
We believe that by sharing our knowledge, we have the power to create meaningful impact — one person, one transformation at a time.
When we teach what we know, we don’t just grow businesses — we change lives.
Hi, I’m Karen
I created my first digital product over a 6 years ago and that was all it took to get me hooked. Not just on the magic of making money online, but on the real potential of turning your expertise into something scalable, sustainable and genuinely life-changing.
Since then, I’ve built an award-winning business, Pink Lemon Ltd, supporting entrepreneurs to create freedom through online courses, programmes and digital products.
Along the way, I’ve worked with everyone from first-time course creators to national brands but my heart will always be with the ambitious, heart-led leaders carving out their own path.
I’m obsessed with demystifying digital business — taking all the moving parts (tech, strategy, mindset, messaging) and turning them into something simple, doable and human.
As the host of the Online Business Uncovered podcast, you’ll often find me on my soapbox, sharing a few well-timed rants (the helpful kind, promise) to make online marketing feel a whole lot clearer.
Why Choose Us
Our Core Values & Approach
We build real, not hype
We don’t chase vanity metrics or overpromise magic formulas. What we teach is practical, proven and built to last. In an industry full of flashy sales tactics and surface-level success, we focus on giving our community the tools, clarity and confidence to create real results — not just the illusion of them.
Your success is our strategy
When our members win, we all win. Everything we create (from our resources to our membership) is designed to move you forward. We’re here to help you make meaningful progress, not just feel productive. Our growth is powered by your transformation.
Freedom over burnout
We don’t believe in sacrificing your wellbeing to build a business. We don’t glorify overworking or sell the idea that success requires constant hustle. We build with intention, create systems that sell on repeat, and prioritise time freedom so you can enjoy the life you’re working so hard to build.
Stay grounded, stay generous
We’re not here to impress — we’re here to help. That means showing up with honesty, listening more than we speak, and solving real problems for real people. No inflated egos. No smoke and mirrors. Just a deep commitment to supporting our community with integrity and heart.
Fulfilment first
Money matters — but meaning matters more. We believe you deserve to build a business that feels good to run. If it doesn’t light you up, it’s not the right model. We help you create aligned offers that energise you, not drain you.
Trust is everything!
We say what we mean, and we do what we say. Our community is built on trust — and we protect that fiercely. We won’t sell out your attention for quick wins, and we’ll never teach tactics we wouldn’t use ourselves. We’re in this for the long game.
Ready to Get Started?
Not sure where to begin or which offer is the right fit for you? Let’s chat!
Book a free 20-minute Discovery Call and I’ll help you map out the best next step based on your goals, time and where you’re at in your journey.
